To help maximise the value and influence of culture
across Malta and Gozo and to ensure that the power
of culture is harnessed to meet the regions’ social
and economic challenges, this strategy aims to:
→Foster better awareness of the role and value
of culture, building on existing strengths and
championing emergent ones.
→Promote equitable cultural investment so that
everyone benefits from and has access to culture,
irrespective of age, gender, ethnicity and other
elements of diversity.
→Spearhead an active revitalisation of heritage
assets – both building-based and ‘intangible’
– including the churches, band clubs, feasts
and festivals.
→Invest in more engaged, more active, healthier and
happier communities where active participation
by young and old in diverse cultural activities is
the norm.
→Promote and support a culture of healthy living
and well-being within our communities.
→Facilitate the professional growth and
sustainability of artists, creative businesses and
cultural organisations growing in capacity to
reach new and larger audiences and markets and
accessing talent that is more diverse and more
representative of the region.
→Strengthen the cultural economy so that it adds
value to the overall economy by contributing to
the creative industries, tourism, the digital sector
and science.
→Enhance regional identity and experience, making
them even more dynamic, open, distinctive and
enjoyable places to be.
Folk Dancers. Mġarr. Photo by George Abdilla
15
Arts Council Malta