Module 1: Introduction to Google Business Profile
• What is GBP and why it matters
• How GBP affects local SEO and search rankings
• Real-world examples of businesses benefiting from a strong GBP
Module 2: Setting Up Your Google Business Profile Correctly
• Step-by-step walkthrough of profile creation
• Choosing the right categories and subcategories
• Verifying your business (methods and best practices)
• Common setup mistakes and how to avoid them
Module 3: Optimising Your Profile for Maximum Visibility
• Writing a compelling business description
• Selecting the best attributes and additional details
• Setting up accurate business hours (holiday hours included)
• Adding high-quality images and videos strategically
Module 4: The Power of Google Posts & Updates
• Types of posts: Offers, Events, Updates, Products
• How to create engaging content for GBP
• Best practices for posting frequency and scheduling
• Using call-to-action buttons effectively
Module 5: Mastering Reviews & Reputation Management
• Encouraging customers to leave reviews
• Responding to reviews (both positive and negative)
• Handling fake reviews and reporting issues
• How reviews impact local ranking
Module 6: GBP Messaging & Q&A for Customer Engagement
• Enabling and managing messaging
• Best practices for quick and effective responses
• Using GBP’s Q&A section to pre-emptively answer common
questions
Module 7: Local SEO & GBP Ranking Factors
• Understanding Google’s ranking signals
• Importance of NAP (Name, Address, Phone Number) consistency
• Link-building strategies for local SEO
• How to use Google Maps & local citations for ranking
Module 8: Google Business Profile Insights & Analytics
• Understanding GBP metrics: Searches, Views, Actions, etc.
• Tracking customer interactions and behaviour
• Leveraging insights to improve business performance
Module 9: GBP Advanced Features & Multi-Location
Management
• How to manage multiple business locations effectively
• Using Google Business Profile Manager for agencies
• Setting up additional users and assigning roles
• Automating and scheduling updates
Module 10: Troubleshooting & Staying Ahead
• Common GBP issues and how to fix them
• Dealing with suspensions and reinstatement
• GBP policy violations to avoid
• Future trends in Google Business Profile