Why GBP is Essential for Business Growth
Case Study: How a Clothing Shop Dramatically Increased Its Revenue with GBP
Background:
A local clothing shop faced declining foot traffic and poor online visibility, despite offering trendy and high-quality
apparel at competitive prices.
Challenges:
•Low rankings on Google Maps and local search results.
•Few customer reviews, reducing trust and credibility.
•Minimal engagement with potential customers through Google Business Profile (GBP).
GBP Strategy Implemented:
1.Profile Optimisation – Fully completed GBP with accurate store details, high-quality images of clothing
collections, and updated business hours.
2.Review Encouragement – Proactively requested satisfied customers to leave positive Google reviews, boosting
trust.
3.Google Posts & Promotions – Frequently posted new arrivals, seasonal discounts, and exclusive in-store events.
4.Q&A & Messaging – Enabled messaging to answer customer queries about product availability and pricing.
5.Insights Analysis – Used GBP analytics to track customer interactions and tailor marketing efforts accordingly.
Results After 3 Months:
180% increase in local search visibility.
2X revenue growth due to increased store visits and online engagement.
Over 50 new customer reviews, enhancing brand reputation.
50% increase in website clicks and inquiries about new arrivals.
Conclusion:
By fully optimising its Google Business Profile, the clothing shop successfully boosted its online presence,
attracted more customers, and significantly increased sales and foot traffic.